BHUBANESWAR-
The innovative festivals initiated by the Tourism and Culture
department in the last few years seem to have paid off. The Odisha
Tourism has bagged the ‘Best Tourism Festival Award’ at the prestigious
International Tourism Conclave & Travel Award (ITCTA) function held
recently at Shimla.
General Manager, Orissa Tourism
Development Corporation (OTDC), Manoranjan Pattnaik, and OTDC Chairman
Jyotiskar Mohapatra received the award on behalf of Odisha Tourism from
Himachal Chief Minister Prem Kumar Dhumal.Of the innovative
festivals started by the Tourism department, the most successful ones
have been the International Sand Art Festival, International Surfing
Festival, International Odissi Festival and Samrachana __ Choreography
Festival of Dance.
In fact, the International Sand Art Festival
and International Surfing Festival were organised for the first time in
the State last year and saw a huge tourist turnout. In addition to this,
the Guinness World Record of Odissi, organised by Odisha Tourism in
December last, also helped in promotion of the International Odissi
Festival.“All the festivals were conceived with an idea of
highlighting the rich culture and heritage of the State. Besides, the
Odisha Tourism has been innovative in its approach towards creation and
styling of more such festivals to draw national and international
visitors. The first-of-its-kind ‘jugalbandi’ of sand and chalk art, that
was done by Sudarshan Patnaik and Tracy Stum, was also an initiative in
this direction,” Pattnaik said.
The ‘jugalbandi’ was organised in
collaboration with US Consulate General, Hyderabad. He said publicity
wise, aggressive marketing strategy of Odisha Tourism has been helpful.Events
like Gotipua Dance Festival, Konark Festival, Dhauli-Kalinga Mahotsav,
Mukteswar Dance Festival, Rajarani Music Festival and Toshali Crafts
Fair too have been highly successful in drawing crowd.
Ashok
Tripathy, Secretary of the Tourism and Culture department, said the
award comes as a recognition of the fact that the department has been
successful in highlighting the State’s tourism potentials and cultural
richness at national and international forums. “It’s indeed an
achievement as no other State in the country has come up such a wide
variety of festivals at regular intervals,” Tripathy said.Meanwhile,
the OTDC has decided to write to the tourism development corporations
of other States to strengthen reciprocal promotion of tourism and
travel-related commercial activities between the regions. “During our
stay in Shimla, we held preliminary discussions with several local tour
operators and other participating tourism development corporations for
collaborations,” Pattanik informed.
In February this year, Odisha
Tourism was declared as the ‘best emerging destination’ by a popular
travel magazine, ‘Travel + Leisure India and South Asia’, basing on its
annual reader survey. The magazine had taken into consideration that
Odisha Tourism drew national and international attention by blending
tourism with culture.
Source - http//expressbuzz.com/states/orissa/odisha-tourism-scores-a-hit-with-innovative-fest/380906.html
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